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2023 | Client: Circulon Agency: Refinery Marketing Role: Social Video Editor
The Challenge:
To justify the premium price of the new Circulon x Marcus Wareing cookware.
The campaign needed to go beyond words to make customers feel the product's superior quality and connect the brand with professional culinary excellence.
The Solution:
Our solution was a sensory-driven ASMR video series where the crisp, clean sounds of cooking became the ultimate product demonstration.
This approach viscerally proved the cookware's quality, building perceived value without traditional ads. Supported by social competitions and user-generated content, the campaign successfully fostered community trust and justified the premium price.
Risotto Recipe
Prawn Recipe
Scallop Recipe
Clam & Steak Recipe
Youtube
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